Samu Haber, best known from the band Sunrise Avenue, and singer-songwriter Niila have teamed up for a song that will be featured on BMW’s next campaign, celebrating the car brand’s 100th anniversary. The song ”A Hundred Years” was custom-made for the car company and also added as a bonus track on the deluxe-version of Niila’s debut album Gratitude.
"As a songwriter, I could not imagine a greater honor, than to be asked to write a song for the 100th anniversary of a legendary car such as BMW. They wanted us to write a song that celebrates the past as well as the journey, that is still ahead of us", says Niila on an official Universal Music press release.
Samu Haber and Niila Arajuuri have worked together since Niila signed to Comusic Productions, partly owned by Haber. The company was given the first ever Finnish Music Export Award last year by Music Finland.
The song will be used in BMW's TV and radio marketing worldwide throughout the year. In September BMW will also host an anniversary festival headlined by Sunrise Avenue at Olympiastadion Munich.