Capital of Metal campaign sets out to find the world capital of heavy metal in Finland

Capital of Metal, a campaign launched today by The Ministry for Foreign Affairs of Finland, Tuska Open Air Metal Festival, Sony Music Finland and ten Finnish cities, spotlights Finland’s position at the centre of the global heavy metal community: Finland has more metal bands per capita than any other country.

The campaign is set to to determine which Finnish city deserves to be known internationally as the Capital of Metal. The campaign’s headquarter is, where Finnish metal bands can add themselves on a map of Finland and help their hometowns compete for the title. The winner will be the city with the most metal bands per capita. The winning city will also be showcased at Helsinki’s Tuska Festival.

Land of nearly four thousand metal bands

Finland rose to international acclaim as a metal stronghold in the late 1990s with the popularity of HIM, Nightwish and Children of Bodom, and the country’s reputation continues to stand out as we approach 2020.

“Finnish bands are constantly touring the world, their recordings regularly reach Gold status, and metal festivals are filled with music-loving fans,” says Tuomo Saikkonen, one of the founders of Capital of Metal project, also known as the guitarist of the band Mokoma and the managing director of Sakara Records

“In addition to Finland having more than 50 metal bands for every 100,000 people, metal music enjoys a unique position as part of popular culture in Finland. It’s worth mentioning the prevalent community spirit that exists among metal fans here. For example, last summer at Tuska Festival, the police didn’t have to deal with a single disturbance.”

Metal ambassadors

Capital of Metal is backed by numerous Finnish businesses and organisations involved in the heavy music scene. Finnish metal personalities make appearances in several Capital of Metal videos. In eight minidocumentaries, guitarist and singer Antti Hyyrynen of the band Stam1na travels around Finland talking with local metal celebrities in order to get to the heart of each town’s metal scene. The city videos and other Capital of Metal videos are available on the Capital of Metal website.

The Unit for Public Diplomacy at the Ministry for Foreign Affairs of Finland sees Capital of Metal as a way to support and show respect for the work that Finnish metal bands do. “Metal bands are very significant ambassadors for Finland,” says Petra Theman, director of the Unit for Public Diplomacy. “We know of numerous examples of people who have become fascinated with Finland or come to Finland to study because of an interest that began with metal music.”

“First impressions of a country usually come from culture or sports, and for a long time Finland’s most significant conduit has been heavy metal music.”

Watch the campaign teaser video for Capital of Metal: