Nordic artists and producers from Alma to Zara Larsson and Stargate to Of Monsters and Men are more popular than ever. The talent out of the Nordics seems to be never ending. Artists, writers and producers from the Nordic countries are dominating the charts worldwide and constantly new talent emerge from the Nordics and hit the world stage. A vital part of the rise of these artists are the teams behind them, and especially the young forces who bring new perspective, ideas and business models to an ever-changing industry.

These are not just the next generation of executives, they’re setting new standards for both the music business and artists already today. 

Nordic 20 under 30 

Agnete Hannibal Petri (Assistant manager, ESCHO, DK)
Andres Dahl (CEO, Paperclip, NO) Ankit Desai (Manager, Digital Marketing Tactics, Universal Music Sweden, SE)
Anna Kornelia Åberg (Founder/A&R/Manager, BLNK Music & Neiked Collective, SE) Annika Oksanen (Agent & Promoter, Live Nation Finland, FI)
Camilla Adamsson (Head of Brand Partnership, Sony Music Sweden, SE)
Emma Finnkvist (Head of Local, Warner Music Sweden, SE)
Feniks Willamo (Agent & Promoter, All Day Agency, FI)
Jannika Nyqvist (Product & Promotion Manager at Universal Music Finland, FI)
Karen Norbakk (Manager, Mandelbaum, NO)
Laurits Bejder Klausen (A&R, The Bank, DK)
Margit Bøhn (Project Manager, Exploitation, Universal Music Sweden, NO)
Martin Rintza (Agent, Luger Denmark, DK)
Max Holmstrand (Project Manager/junior A&R, Refune, SE)
Mina Evenrud (Managing Director, By:Larm Music Conference and Festival, NO)
Nicole O'Sullivan (Project Manager, Exploitation, Universal Music Sweden, SE)
Rasmus Damsholt (Managing Director, ATC Management Nordics, DK)
Sindri Ástmarsson (CEO, Mid Atlantic Entertainment, IS)
Sophia Olofsson (Senior Editor, Shows & Editorial, Spotify, SE)
Yonas Tesfamichael Aregai (Manager & partner, MER, NO)

The jury consisted of nine industry veterans from all five countries: Karen Sofie Sørensen (Brak, NO), Silje Larsen Borgan (Little Big Sister, NO), Linda Portnoff (Musiksverige, SE), Jonas Holst (Universal Music Publishing, SE), Anders Meisner (MXD, DK), Jesper Mardahl (Promus, DK), Grimur Atlason (Iceland Airwaves, IS), Essi Kivitie (Music & Media, FI) and Mikko Niemelä (Ruisrock, FI).

The jury commented: ”Selecting the Top 20 was a challenging but extremely fun process. To see what everyone has accomplished so early in their careers is inspiring and gives us a lot of hope for the future of the music industry. The 20 selected young professionals perfectly reflect what's currently happening in the Nordic music scene, and we're happy to see candidates from both the majors and indies, as well as festival organisers, represented.”

There will be a ceremony honouring the Top 20 at by:Larm March 1^st where all 20 will attend. HRH Crown Prince Haakon Magnus of Norway will also attend this ceremony.

20 under 30 is created by NOMEX, the Nordic music export offices; Export Music Sweden, Iceland Music Export, Music Export Denmark, Music Finland and Music Norway.