Music Finland’s showcase event Motel Finlandia at South by Southwest 2022 introduces four exciting Finnish acts from electronica to modern rock and folk to hip hop. Along this year’s showcase artists Cyan Kicks, Antti Paalanen, Detalji and Tomppabeats, Music Finland will also launch the beta version of a new virtual space “Motel Finlandia”, designed to promote Finnish music.
Music Finland’s SXSW 2022 showcase Motel Finlandia takes place at Antoine’s (305 E 15th Street, Austin, Texas) on March 16. The four Finnish acts present are modern rock phenomenon Cyan Kicks (read more here), contemporary folk musician and accordion specialist Antti Paalanen (read our feature here), groundbreaking lo-fi hip hop beatmaker Tomppabeats (read our story on him and the Finnish lo-fi scene here) and spellbinding techno pop singer-songwriter-producer Detalji. Scroll down for videos by all the acts.
Held in Austin, Texas, South by Southwest (SXSW) is the entertainment industry’s most important professional event and showcase festival in the United States. Usually the event gathers circa 20,000 professionals from the music, film and technology industries each year. The Motel Finlandia showcase event it is part of SXSW’s Finnish pavilion organized by Business Finland.
The SXSW 2022 showcase takes its name from Music Finland’s brand new virtual space Motel Finlandia, which is designed for music promotion. Our guests at SXSW will be first ones to see the virtual space – the dark and mysterious Motel Finlandia will be open for all customers during spring 2022. The Motel Finlandia virtual space was conceptualized by Music Finland and implemented by Helsinki-based metaverse and XR studio Arilyn.