Young singer and social media influencer Joalin Loukamaa first became known as a dancer in the popular Now United pop group, formed by ex- Spice Girls manager Simon Fuller. Joalin was born in Finland but has lived most of her life in Spain and Mexico – a fact that may describe the Nordic melancholy as well as the latin flavorings and Spanish (mixed with English) language in her music. Joalin's debut solo single "Angelito" was released in June 2022, followed by her debut EP "I'm the One" later that year. Joalin is signed to Because London Records.

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Before starting his solo career as Smsn (Samson) in 2024, Sami Tamminen made a name for himself in the Finnish music circles by rapping and as a songwriter and producer for other artists. Under the Smsn guise, his breezy edm and chill house tracks echo a melancholy and summery feeling. Smsn has successfully been collaborating with Finnish vocalists and songwriters like Sansa, Neea River, Thnkd, Aksel Kankaanranta, and Ella "Goldielocks" Bine.

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Undoubtedly one of the biggest pop exports in Finland's history, singer-songwriter Alma (Alma Sofia Miettinen) rose to fame with her 2016–2017 singles "Karma," "Dye My Hair," and "Chasing Highs." With 2018 came collaborations with Charli XCX and the release of Alma's first ep, "Heavy Rules Mixtape." Alma's debut album "Have You Seen Her?" saw the light of day in 2020, and her 2nd full-length, "Time Machine," with hit singles such as "Summer Really Hurt Us," came out in 2023. Besides her artist career, Alma is a well-accomplished songwriter, notable as a co-writer for hits like Miley Cyrus' "Slide Away."

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EDM producer, songwriter and disc jockey Danel (Daniel Kuja-Kyyny) started putting his music out in 2018 and has already garnered a singles discography over with dozens of releases, working with other producers – most often with a fellow Finn, Konna – and singers alike.

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Independent rapper Nick-E Maggz has been making waves in his current home country Finland since he started releasing music in 2016, hopping on tracks and remixes by many local major artists. After two ep's and more than two dozen singles, in 2020 Nick-E Maggz released the catchy club anthem "Fatty" his biggest solo hit thus far. In 2021 he released a full-length album called "5IVE 2O 9INE".

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New artist Goldielocks rose to prominence in Finland in 2023 with the singles "Electrifying", "Angeline" and "American Wedding", as well as debut EP "East to South". Goldielocks promises to take the audience to a "dramatic movie world where the past and the future meet". Her sound combines organic band elements of past decades and today's indie-influenced pop, much recommended to Alma's fans, for example. Her debut year took Goldielocks to several shows and showcases around Europe. Goldielocks takes part in UMK 2025 competition, aiming to represent Finland in the Eurovision Song Contest 2025.

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DeejaVu alias Leevi Lehtisyrjä is a young producer and DJ from Lappeenranta, Finland. Deejavu produces electronic dance music and has been active since 2018. The extremely prolific music producer released his first single "Bouncin’ Bitches" in 2019, which has been since followed by dozens more singles. Meanwhile, his early, bass-heavy sound has made room for pop vocal hooks and more traditional song structures.

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Misha is a beatmaker and producer with a strong musical background in melodic soul-based hip-hop. Misha was born in Moscow, Russia, but moved to his current home town Helsinki as a child. He first found success rapping in Finnish under the artist name Haamu, releasing his rap debut in 2006, but soon started also producing beats. Misha has put out his modern r&b-leaning tracks on labels such as Chillhop, Sundae Sauce, and Melting Pot, but mainly releases independently on his own label.

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BENN describes his music as soulful pop music. Behind the stage name is singer/songwriter Joakim Nyström from Helsinki. For several years, Benn has purposefully pursued a music career. After a string of impressive single releases and his 2023 EP "Sweet Spot", Benn's debut album "How Loving Makes You Fell" was released in 2025.

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For even most Finns, rapper Käärijä (Jere Pöyhönen) was a total newcomer, when his song "Cha Cha Cha" was chosen to represent Finland at the 2023 Eurovision song contest. Overnight, Käärijä became a local sensation with his hit song, explosive energy and neon green bolero. Musically Käärijä walks on a tightrope between rap metal and eurodance – no wonder that Pöyhönen has described Rammstein as his major influence, and even rocks a Rammstein tattoo across his chest!

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Rapper King Swiff was born in Chicago,IL, and started rapping in high school. Even though it didn't last long, it gave him a spark. Eventually, King Swiff, moved overseas to Finland, where he has worked with producer Mapea, releasing the collection "Set in Motion" (2023) and the EP "Karma" (2023), along with over a dozen singles.

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Leomi is a bedroom pop and r&b singer-songwriter with her first independent singles released in 2022. Born in 1997 in the Pirkkala municipality, Leomi now lives in the capital region and studies songwriting. Leomi describes that she combines modern r&b and sensual pop in her music. In her youth, she was a big fan of Rihanna, Nelly Furtado and Ariana Grande.

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Singer, songwriter and artist Janely brings back the Y2K flavor with her big pop songs that nod to the time when Britney Spears, P!nk, Shakira, Christina Aguilera, Lady Gaga and Katy Perry were everywhere – even if that means doing covers of "Get the Party Started". Janely started releasing singles in 2020, and in 2023 she came out with tracks such as "Crown", "Flavor You Like" and "I Won't".

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Neea River is an accomplished songwriter in her home country, whose tunes draw their influence unashamedly from the "golden era of big pop" – 2000s and 2010s – and artists such as Katy Perry, Lady Gaga or Ellie Goulding. This means that the tempos and energy is high and Neea's soprano vocal hooks and synths are big – just like in the good old days. For further visibility, Neea River entered UMK 2025 – a.k.a. the Finnish Eurovision semi-finals – with her song "Nightmares" in January 2025. With a good amount of TikTok fame helping her out, this river may just be flowing into big oceans.

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DJ-Producer Samlight is known for his powerful house music with melodic hooks. Samlight is now releasing new tunes on Spinnin' Talent Pool after being signed to the prestigious dance music label Spinnin' Records in early 2018.

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Yasmine Yamajako is a multidisciplinary artist and performer, known for her theater roles (such as The Little Mermaid at Helsinki City Theatre) and features in many domestic hits. She is recognized for her powerful interpretations, distinctive voice, and her ability to convey emotions to listeners. In 2025, Yamajako rolled out her solo career as an artist and songwriter. Her debut album “Planted Not Buried” will be released in 2025, with the single ”Bubble” preceding the full-length.

Professional songwriter, producer and artist Axel Ehnström is mostly famous for songs with Lost Frequencies, Alle Farben, twocolors, Deepend, Younotus and LU2VYK to mention a few. These days, he is a in-demand featured vocalist and songwriter in the European EDM scene, with millions of streams. Ehnström's career started out, when he represented Finland on Eurovision Song Contest in 2011 under the stage name Paradise Oskar.

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Sunrise Avenue frontman Samu Haber started his solo career straight after coming home from the stadium rockers’ farewell tour with the release of his first Finnish sung album, "Pelastetaan maailma". Haber's major language shift has not prevented him from making new music in English, too: “Me Free My Way” his first solo album in English was released in 2024, followed by several major tours in the GSA area.

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Lasse Mellberg, better known by his stage name Redrama, is a Finnish veteran rapper who made a breakthrough in 2003. Redrama performs in English, Swedish and Finnish and was part of a hip-hop group Alien Allies together with Norwegian Paperboys and Madcon.

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Panamanian-born Astrid Nicole has been a resident in Finland since 2018, where she has gained a following based on her successful appearances in local television shows The Voice and All together Now, along with her covers of iconic hits such as “Moving On Up”, “How Will I Know” and “I’m Coming Out”. With her musical collaborations with international DJ's, Astrid Nicole’s fanbase expanded to other countries in Europe. Her vocal versatility, along with her native Spanish skills allow Astrid Nicole to fuse her pop sound with genres such as latin pop, r&b and dance music.

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Singer-songwriter Joel Sundkvist started releasing his music independently in 2021, slowly building a fanbase single by single. His music is contemporary, melodic, and acoustic-based pop music, not much unlike Shawn Mendes, Ed Sheeran, or Charlie Puth. Sundkvist's 2024 singles were collected to the EP "Carry Me Home" in September.

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Kemi-based singer-songwriter and actress Vera Alice (Veera Pyykkö) was signed to the Finnish label Northern Flame Records after appearing on the domestic version of The Voice franchise and a successful guest feature on Mando Diao's MTV Unplugged performance. The young singer's music is calm, dramatic and melancholic mainstream pop in the vein of Ellie Goulding, Adele, and Sia.

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Bentality is a Helsinki-based rapper and producer with a lengthy experience in the Finnish underground hip hop scene. His flow incorporates singing, and "melodic or otherwise cool hooks", as well as deep and clever verses. The name Bentality is derived from "Ben’s Mentality".

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B!rthday is a new, Helsinki-based 12-piece band combining hip hop and r'n'b with a smooth and international sound. Their first single "In the Picture" was released in early 2024, and was followed by two more singles the same year, and finally their eponymous debut album in 2025. The mysterious and elusive (no social media accounts!) B!rthday's music can be easily recommended to anyone who likes modern r'n'b, from Brent Faiyaz to Summer Walker, and the like.

Anonymous EDM producer and singer-songwriter Thnked (which, according to the artist himself, can mean either "thinked" or "thanked") first got noticed for his remixes and covers of beloved hits, from artists such as Selena Gomez, Ed Sheeran and Martin Garrix, on his YouTube channel. His debut single "Beautiful Life" lead to being signed to Future House Cloud and several more single releases, with streaming numbers increasing with each release.

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Before stepping out as a solo artist Wilhelmina Lehtola has honed her skills as a songwriter by writing and singing for EDM artists such as Noana, Padé, Labi Ramaj and Harina, finally landing with a cut for Robin Schultz's album "Pink" in 2023. Lehtola's debut as solo artist Wlhelmina came with "Magical Bitch", released in November 2023. She has a publishing contract with Helsinki-based publisher Elements Music.

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ItsLee (Samuel Lee Rönkä) is an American/Finnish music producer and DJ currently based in Berlin, Germany. After playing guitar in a rock band in his pre-teen years, ItsLee grew an interest in electronic music. He started releasing solo music in 2018 and finally found streaming success with his tropical house covers of Tracy Chapman, Bruce Springsteen, Madonna, and Depeche Mode hits, as well as his original songs like "Could've Been Us" and "In My Dreams". ItsLee also produces music for commercials, having his music in campaigns by Zalando, Samsung, and UN Women.

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Rebecca Annan is an independent artist born and raised in Finland, currently making located in the UK. Her work is a prime example of bedroom production, as she handles all aspects herself: writing, recording, producing, mixing, and mastering. Rebecca Annan's music is a blend of all things pop with an R&B influence. Over the last three years, she has released multiple singles, developing her sound while still staying open to new musical influences.

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